Founder Bio

Founder Bio

Founder Bio

Founder's Note: Our Journey so far

Founder Bio
small brand card in hand

I’m Diwan Babu, proprietor of Designism. I wanted to share a little about how we got here.

Designism was officially started in 2009, mainly because we needed VAT registration to work with corporate clients. But our actual printing journey began much earlier, under the name Guru Colortech. We started in a small 450 sq ft office near the iconic Indian Express Circle on Cunningham Road in Bangalore.

Back then, we mainly did photocopying and DTP work. We were among the early ones in Bangalore to offer Color Xerox and Color Scanning — services that were quite premium at the time. In the early 2000s, advertising agencies needed colour photocopies from their black books to create mockups for print ads. Helping them with this work brought us closer to the creative side of things. Slowly, we added large format printers to support POS, signage, exhibitions, and retail branding projects.

By 2007, we had become one of the few printing businesses in Bangalore that offered almost everything under one roof — photocopying, colour printing, binding, lamination, large format printing, plan printing, and more.

In 2009, we added a design vertical to our business and named it D4Designism. We’ve always believed that good design should be accessible to everyone — not just big companies that can afford big advertising agencies. Over the years, we’ve helped hundreds of businesses — corporates, manufacturers, retailers, and service companies — get a proper professional look for their brands.

Things were going steadily until COVID hit. It affected us badly. For more than two years, most corporates stopped needing printing work because it wasn’t considered essential. The industry changed, and suddenly our model of having both design and printing under one roof didn’t feel as relevant anymore.

That’s when we decided to pivot towards the interior space. As a designer, I had been creating my own artworks and illustrations, but I was never really happy with the print quality available in the market. After some research, I discovered archival printing. It not only gave much better colour accuracy and longevity but also opened up a whole new world for us in art and interiors.

We added an HP Latex printer to produce custom wallpapers, and more recently we brought in a Roland UV large format printer to push further in this space. What I love most is that every project we do now feels different and creative. It keeps us on our toes and excited about printing again.

Today, along with our printing and design work, we also make short-run custom gift boxes, personalised tote bags, and bespoke gifting products using teakwood with the help of artisans. We create wall murals and paintings for interior designers, architects, illustrators, tattoo artists, photographers, coffee roasters, F&B businesses, and product designers.

We’re really grateful to all our patrons who have trusted us through the years. We’re looking forward to whatever comes next.

We also curate an Artshop in Bangalore, India. Customers who want to experiment with new-age Interior Décor, Wall Prints, or Branding have been visiting us for the past decade. Graphic Design and Art have been made affordable to mainstream customers. Design is one of the most powerful forces in our lives, whether or not we are aware of it, and can also be inspiring, empowering, and enlightening. From Logo Design to a full-fledged Corporate Identity Kit, corporate branding help companies position or re-position themselves to engage in today’s market scenario and stand out from the clutter.

Illustrations and Digital Artwork for Workspaces, Cafeterias, Living Spaces, Bedrooms, Bars, Hallways, Lobbies, Lounges – from conceptualization to delivery.

We use the latest FINE ART Printer in the industry that uses 10 Colour Ultra Chrome Inks that churn out the most vivid, eco-friendly prints on Canvas and Archival Paper – to perfectly reproduce Art and Photography, bringing Digital Art and Design into your home and office spaces.

A Design House for Affordable Art, be it Homes or Commercial Spaces, we are a go-to studio for Art-Scaping for the Interior space based on, Taste, Personality, or Decor, Illustrations transforms naked walls into something more meaningful and adds character to the space.

We help fulfill brands’ need ‘ Creatively ’ as Design can Impact productivity and well being in Work-spaces.

Achieving the most vibrant colors and using the latest of Ultra chrome Inks – we don’t just print – We FINE ART PRINT.